Malaysians eye increase in exports of Halal food products to UAE

Source gulfnews.com

Dubai: Malaysia is seeking to leverage the $5.52 billion UAE food services market by highlighting their top-quality Halal food products to local quick service restaurants.

In line with this, more than 20 companies from Malaysia are participating in the Halal Expo 2008.

The participation is also part of the country's aims to fully capitalise on the $500 billion global Halal market by boosting its Halal exports to the region, which they are aiming to grow by more than 20 per cent this year from $71 million in 2007. The UAE plays an important role in Malaysia's aims to establish a significant presence in the global market, on account of its massive food imports, 80 per cent of which are under the Halal category.

"As we continue to witness a rapid rise in Halal trade, with major destinations such as the UAE importing and channelling an estimated Dh550 million worth of Halal merchandise each year, our goal is to supply the demand and expand our product's reach across the region's other high potential markets," said Mohammad Shaiful, CEO, Noble Maxim Sdn Bhd, Malaysia.